01
Sim racing expo
Try the gear. Meet the people who build it.Hands-on cockpit, wheel, pedal, motion and VR demonstrations. A proposed exhibitor floor for manufacturers, retailers, game developers and creators, alongside P2P racing experiences.
A PIXELS2PAVEMENT INITIATIVE
ROGUE VALLEY · SOUTHERN OREGONRogue,
Rock & Race.
PROPOSED FIRST EDITION2027
Racing culture. Live music.
A reason to discover the Rogue.
A festival bringing sim racing, real-world motorsport, music and technology together—connecting downtown Medford with the Rogue Valley’s racing community and the next generation of fans.
THE PROPOSED 2027 EXPERIENCE
Find your people.
Try something new.
Six complementary parts of a festival built for enthusiasts, families, students and the people shaping the future of racing. The program would grow through exhibitor, operator and community participation.
02
Road + track
A paddock for the whole car community.Performance parts, race preparation, safety equipment and automotive technology. Bring together builders, race teams, local clubs and collector-car exhibits, with demonstrations developed alongside venue operators.
03
Music across Medford
Different stages. One festival spirit.A coordinated program of live music across theaters, clubs and other participating venues, with local and visiting artists, motorsport films, talks and evening gatherings. The lineup would be developed with promoters and venue owners.
04
Electric + emerging tech
Explore what moves us next.A proposed EV racing exhibition at Jackson County Sports Park, FPV drone racing and engineering demonstrations. Electric motorsport, immersive technology and supervised STEM activities connect the audience with new ways to race.
05
E-racing + esports
From the first lap to the broadcast stage.An inaugural downtown esports competition, a two-driver virtual Medford-to-Medford challenge, and custom sim races inspired by downtown Medford. Creator and broadcast partners could connect the local event with a wider audience.
06
Karting + driver development
A pathway from pixels to pavement.Operator-led karting sessions, coaching, club showcases and introductory motorsport experiences. Activities would be developed with existing facilities, supported by the P2P driver development and STEM initiatives.
EXHIBITOR HUB
Bring your hardware, software or racing experience to the proposed 2027 showcase. Explore the P2P Expo and discuss exhibiting.
FEATURE CONCEPTS FOR 2027
One festival.
More ways to race.
Electric motorsport at the park, an opening competition downtown, FPV drone racing and virtual courses made for the Rogue. These proposed experiences are being shaped through partner and venue conversations.
01LIVE · JACKSON COUNTY SPORTS PARK
EV racing exhibition
Electric race vehicles and karts in an exhibition developed with Sports Park operators, teams and manufacturers. Demonstration runs, head-to-head formats and paddock conversations could bring electric motorsport up close.
HELP BRING IT TO LIFE
EV teams, manufacturers and motorsport operators.
02LIVE · DOWNTOWN MEDFORD
The opening esports competition
A proposed inaugural tournament to celebrate a newly constructed downtown esports venue. Local players, visiting teams and a live audience would be part of the opening, with the game, format and timing developed around the venue’s launch.
HELP BRING IT TO LIFE
Venue operator, tournament producers and game partners.
03LIVE · FPV DRONE RACING
A different kind of racing line
Pilot heats and a spectator final on a dedicated drone race course, with first-person video bringing the action to the audience. Course design, site selection and event operations would be developed with experienced FPV race organizers.
HELP BRING IT TO LIFE
Drone pilots, FPV brands, race organizers and timing partners.
04VIRTUAL · TWO-DRIVER TEAMS
Medford to Medford
A virtual Cannonball-style team challenge from Medford, Massachusetts, to Medford, Oregon. Teams of two would share driving duties across a proposed cross-country route, with driver changes, checkpoints and an overall team result.
HELP BRING IT TO LIFE
World builders, sim developers and team-race organizers.
05VIRTUAL · CUSTOM MEDFORD COURSE
Downtown Drift
A simulator competition around a custom digital version of downtown Medford. Recognizable streets and landmarks would set the scene for solo drift runs and potential tandem battles, with a scoring format developed for the event.
HELP BRING IT TO LIFE
Track artists, drift communities and judging partners.
06VIRTUAL · QUARTER-MILE SPRINT
The Fast & the Rogue: Quarter Mile
Cinematic street-racing energy on a virtual quarter-mile course. Head-to-head starts, reaction times and elapsed-time results could turn short simulator heats into a lively spectator competition.
HELP BRING IT TO LIFE
Sim builders, drag-racing communities and timing developers.
THE VIRTUAL STARTMedford, MA
Two drivers. One team.A coast-to-coast challenge in the simulator.
THE VIRTUAL FINISHMedford, OR
Build the courses.
Shape the competition.
We’re exploring custom tracks, environments and event tools built on an established simulation platform. A staged Medford-to-Medford relay is one possible first format; a continuous cross-country course would be a larger development project. Platform choice, commercial permissions, multiplayer behavior and scoring will need to be validated with delivery partners.
All six experiences are proposals. The Medford-to-Medford challenge, Downtown Drift and Quarter Mile are virtual races. Live event formats, the downtown opening tournament and participating venues remain subject to agreement.
ROOTED HERE. CONNECTED TO RACING.
A local story
with a much bigger reach.
Lithia’s story began in Ashland in 1946. Its motorsport connection continues through Lithia & Driveway’s backing of Pfaff Motorsports. Here in the Rogue Valley, local clubs and track operators have built their own enduring racing culture.
ROGUE, ROCK & RACE proposes to reconnect those worlds: celebrate the area’s automotive roots, bring racing technology closer to home and give the next generation a way into the sport.
A FESTIVAL ACROSS THE VALLEY
Downtown energy.
A connection to the track.
The concept connects complementary locations, giving visitors reasons to spend the day, stay for the evening and explore more of Southern Oregon.
01 / DOWNTOWN MEDFORD
The social heart.
Multi-venue music, car displays, exhibitor spaces and a proposed opening tournament at a new downtown esports venue. The P2P Lounge concept at Main + Fir could offer a year-round connection to the festival.
Explore the lounge proposal Lounge rendering is illustrative; venue participation and opening schedules are to be agreed.
02 / JACKSON COUNTY SPORTS PARK
The motorsport connection.
A proposed EV racing exhibition would bring electric motorsport into the festival alongside activities developed with the karting, drag racing and oval-racing community. The park’s operators and the County would be part of the event and longer-term raceway conversations.
See the raceway vision Supplied track reference photo; future circuit design would require a separate study.Discover the existing motorsport community: Medford Dragstrip · Southern Oregon Speedway. Festival participation is to be agreed.
MORE REASONS TO STAY
Make a weekend
of the Rogue.
Bandit 500 · Rogue Edition
A proposed scenic car tour built around characterful, attainable cars and memorable community stops. A touring experience, with the route and entry format to be developed.
The Fast & the Rogue
A proposed performance-car showcase combining downtown displays, builder conversations and potential demonstrations at an approved motorsport venue.
Rogue Valley food + beer trail
Restaurant collaborations, brewery events and local food alongside the music program, with walkable downtown connections and transport options between participating locations.
THE AMBITION BEYOND ONE FESTIVAL
An annual tradition.
A destination raceway.
Use a compelling first event to build the relationships, repeat visitation and commercial interest that could support a much larger future for racing in the Rogue Valley.
- 01PROPOSED 2027 LAUNCH
Bring the community together.
Develop a first festival around participating venues, sim racing exhibitors, music and operator-led motorsport experiences. Give visitors a reason to spend time with local businesses and return.
- 02BUILD AN ANNUAL DESTINATION
Create a reason to come back.
Grow an annual calendar of competition, exhibitions and live music. Strengthen connections between schools, hospitality, car clubs, manufacturers and regional tourism.
- 03LONG-TERM RACEWAY VISION
Reimagine Jackson County Sports Park.
Explore an integrated destination raceway with track experiences, driver development, paddock facilities and racing technology. Any redevelopment would be a separate undertaking with the County, existing operators and the community.
THE HORIZON · BEYOND 2027A Rogue Valley
A Rogue Valley
endurance classic.
The long-term ambition is an American 24-hour sports-car endurance event inspired by the atmosphere and challenge of Le Mans. Sim and kart endurance formats could help build an audience while a suitable circuit, event operator and sporting approvals are explored.
Long-term concept; timing depends on a separate raceway and event feasibility study.
HELP SHAPE THE FIRST EDITION
Bring what you do.
Be part of the conversation.
We’re opening conversations with the people and organizations who could make ROGUE, ROCK & RACE a distinctive annual event for Southern Oregon.
Exhibit + demonstrate
Sim hardware, custom race content, automotive suppliers, EV teams, drone racing and immersive technology.
Discuss exhibitingPerform + host
Musicians, promoters, theaters, clubs, restaurants, breweries, hotels and local businesses.
Propose a collaborationBuild the destination
Motorsport operators, sponsors, educators, tourism partners, collectors and community organizations.
Explore involvement
Michael FlynnPixels2Pavement · Festival concept development
Where the proposal stands
When and where would the festival happen?
2027 is the proposed launch year. Dates, venue agreements and the final event footprint are still to be developed. The concept connects downtown Medford with the wider Rogue Valley motorsport community.
Are tickets, artists or exhibitors confirmed?
The festival is at the proposal stage. No ticket sales, artist lineup or exhibitor roster has been announced. Contact Michael to discuss participating in the first edition.
Does the festival require a new raceway first?
The first edition could be built around existing venues and agreed activities. The destination-raceway and 24-hour endurance concepts are longer-term ambitions that would need their own development process.
Independent Pixels2Pavement proposal. Dates, venues and activities are subject to agreements and approvals. Organizations referenced for history or inspiration are not announced festival partners.