Racing room + showroom
Six proposed modular racing pods, a shared check-in and a small component showroom. A place for practice, driver development, race nights and discovering your own setup.
ONE WEST MAIN · MAIN + FIR · MEDFORD, OREGON
PROPOSED CONCEPTA place to race, learn, meet
and stay downtown.
Bringing racing culture to the heart of Southern Oregon: a sim racing room, corner hospitality, hands-on learning and remarkable cars, all under one roof.
Explore the first phase
A USEFUL FIRST PHASE
The proposed ground-floor concept at One West Main brings four complementary experiences together, with room to grow as demand supports it.
Six proposed modular racing pods, a shared check-in and a small component showroom. A place for practice, driver development, race nights and discovering your own setup.
A corner restaurant and lounge at Main + Fir, with acoustic glazing connecting dining and race viewing. We have engaged with an experienced restaurant/hospitality and sports investor on the P2P Lounge.
Supervised school and club sessions, a teaching bench and hands-on exploration of telemetry, physics and engineering. Racing becomes a practical way to learn, measure and improve.
A changing exhibit celebrating automotive design and regional car culture. We have begun engagement with an internationally recognized car collection in Oregon. Vehicle access and display arrangements are to be developed.
ONE SPACE · MORE POSSIBILITIES
Supervised STEM sessions, telemetry and driver development by day. Racing, hospitality and private events in the evening.
Discover the P2P STEM initiative
ROOM TO GROW
A later phase could add an ’80s-style retro arcade, VR gaming and a flexible broadcast and event room, with an expanded collector gallery as demand supports it.
A building walk and measured test-fit would establish the layout, access, utilities and fit-out needs. A pilot can begin with available racing hardware while hospitality, exhibit and education discussions develop.
Education and museum activity could be explored with an eligible nonprofit partner. Funding and tax-exempt status are not assumed.
LET’S TALK ABOUT MAIN + FIR
Building owners, hospitality operators, educators, collectors and community partners: let’s explore what the first phase could look like.
Discuss the conceptRenderings, the proposed program and practical next steps for One West Main.
Download the proposal View PDF in a new tab Michael Flynnbuilder@roguefrontiervc.com