Rogue Valley Motorsports / eSports Events, Sim Activations and STEM Programs.
What is Frontier Racing Syndicate?
Frontier Racing Syndicate (FRS) is building the Rogue Valley Motorsports & Esports Platform – a professional racing simulator rig, a local dealer sim league, bar and mall hot-lap nights, and a STEM & entrepreneurship lab for SOU, RCC, and local high schools.
If you run a dealership, venue, or school, this is how racing shows up in your building.
- Professional GT sim rig (direct drive, pro pedals, 49” ultrawide)
- Live events at dealerships, bars, malls, and festivals
- Content & storytelling around a real-world racing journey
Rogue Valley Dealer Sim Cup
A monthly sim racing league for Rogue Valley dealerships.
Each month we bring the FRS Pro Simulator to your showroom for a Hot Lap Challenge with your staff and customers.
Your dealership earns points toward the Rogue Valley Dealer Sim Cup Championship, with standings and highlight clips on FRS and Pixels to Pavement channels.
Why dealers like it:
Brings people into the showroom and keeps them there
Team-building for sales, service, and management
Fresh social content with your name in the title
Max ROI, memorable “wow” factor for customers
DEALER CUP HOT LAPS
THE FASTEST SHOWROOM IN THE VALLEY
Season 1 Standings
Season 1: 3-Month Hot Lap Series at Rogue Valley Dealerships
We bring the rig to you
1 day/month for 3 months
Staff & customers set lap times
Fastest lap = points
Your best driver’s lap counts
Dealers ranked by time, points awarded 10–8–6–5–4–3–2–1
Marketing & bragging rights
Standings on this page
Highlight videos on Pixels to Pavement socials
End-of-season trophy + content package
Why dealers do this:
Built-in team-building for sales, service, and managers
A cheap content engine – ready-to-post clips & photos
Bang for the buck: max ROI on SM brand engagement
“Fastest showroom in the valley” is an easy, fun story
- Support Pixels2Pavement Convention Initiative & Rogue Valley esports and Motorsports
- Public leaderboard on pixels2pavement.com with your dealership name in lights.
Season 1 Limited to 6–8 dealerships. Once the grid is full, Dealer Cup 1 Championship is on!
FRS RACING LAB
The FRS Racing Lab turns the simulator into a portable STEM and media classroom:
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Physics of braking and cornering
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Data & telemetry analysis
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Esports operations & event management
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Media, marketing & entrepreneurship
We’re seeking partners at SOU, RCC, and local high schools for guest sessions, practica, and grant-funded pilots.
FOLLOW THE JOURNEY
Follow the Frontier Racing Syndicate journey as we build from a Rogue Valley sim program to a real-world GT effort.
Backed by Frontier Capital
